Strategy +
Brand Development
Focus and direction for brands and agencies
Strategy + Brand Development
I’m a consultant, content contributor and coach for brands and agencies
Services
Research and Strategy
Full-stack strategic planning, research design and execution for industry leaders and startups alike in just about every category.
Primary qualitative and quantitative research
Brand and content strategy
Information collection and insight development
Creative and Content Planning
Foundation logic and inspiration for creative development.
Creative brief
Content, creative, campaign and communication planning
Roles for media and channel planning
Foundation logic and inspiration for creative development.
Creative brief
Content, creative, campaign and communication planning
Roles for media and channel planning
Branding and Messaging
Words, voice and language that bring a brand to life.
Naming
Core messaging and copywriting
Voice treatments and music tracks,
Coaching, Counseling; Marketing Direction
Leadership for internal and distributed marketing, research, strategy, media, creative, production and project management teams.
Interim marketing director
Individual and group coaching; process engineering
Brand psychiatry and organizational health
Testimonials
Clay served as our Interim Marketing Director when we were in need of someone who could have their feet on the ground in our company on a daily basis. He was quickly able to clarify the roles and responsibilities of current staff and determine areas we needed to strengthen. We had been in need of a deep-dive into our system capabilities, and Clay was able to analyze what we had, how to better utilize its offerings, and improve our processes. In doing this work, he paved the way for a successful onboarding of our permanent Marketing Director, and assisted in accelerating her learning timeline and speed up our go-to-market efforts. - Stephen Erickson, CEO
“Clay’s strategic thinking and depth of insight has greatly helped us develop and execute audience research initiatives for our clients. We very much value his perspective, objectivity, and solutions-oriented mindset”. - Allison Beadle, CEO Wildhiive
Before Tuner I thought strategy was BS. Now I think it is the single most essential and valuable part of the marketing process. If you want to set your business up for success in a crowded marketplace, look no further. — Tim Stiefler, Founder
I had the pleasure of having Clay develop insights for me on a project while I was at Royal Bank Of Canada (RBC). The ask was challenging. RBC is a Canadian bank that, at the time, had retail banking, wealth management, capital markets operations in the US and were all under different brands. We needed to consolidate the brand and have a single positioning message across the various businesses. As one might imagine, the views on what the messaging should be at the Canadian head office and the various US businesses were quite diverse. This required Clay to have patience, be prepared with supporting insights and, of course, smarts on his feet - he's a very good communicator. He was always open to sometimes conflicting points of view and worked to adjust the recommendations while maintaining their integrity. In the end we nailed down a great solution. Clay is a easy to work with, travel with (research across the US) and delivers well-founded insights and solutions. — Joel Donin, RBC Brand Director
I can always count on Clay to help us explore new or complex terrain fast while also going deep and wide. Without a doubt, he will bring insights from industry, brand, and consumers and put them into a larger context of what’s happening in the world, as well as finely tuned insights within tight competitive spaces. It’s always a pleasure to bring Clay onto a project. — Charise Mita, Principal, the HX Company
I turn to Tuner when I have a complex branding issue to resolve — the more confusing and controversial, the better. Clay is a genius at sorting the wheat from the chafe and placing the important issues in the context of a brand story. He has helped us on a few different thorny problems, and I consider Clay to be a great counselor. He is also adept at the mechanics of branding as well: logos, taglines, design language, color palette … And he can turn on a dime and work quickly when needed on urgent projects. I recommend him to others all the time! — Klee Kleber, Co-Founder, BuildGroup
Tuner provided a very valuable service in driving a clear research strategy and set of deliverables that enabled Storj to better understand our key persona, market position, and company messaging. His reports were extremely thorough, easy to consume at all levels of the business and were quickly implemented against rebranding and repositioning the business for increased success. — Paul Ford, CMO, Storj
Tuner identified a strategic focus for my company and gave us a new name, identity, and content strategy to make our service experience and products shine in their best light. — Robin Hancock, Owner, Robin Hancock Fine Jewelry
Tuner helped us quickly identify a brand position and recommended a brand name that has allowed us to stand out in the marketplace and start off meetings with an engaging story. — Daniel Groves, CEO, PrairieDog Venture Partners
Clay sees quickly to the core business vision and is able to bring focus to brand storytelling and communication around that vision. He helped Mesur.io find its voice by painting a clear picture for our teams to work from. — Mike Prorock, CTO and Founder
In the starting blocks of an integral growth period, Clay fine-tuned Intrepid’s core and competitive messaging. His expertise, challenging advice, candor and insight across company life-stages and industries, consistently draws us back to Tuner for refinement. We’re so grateful to be able to work with him. — Justin Day, Managing Director, Intrepid Equity Investments
Clay was a life-saver for me and my team, jumping into a messy client situation and helping us see the opportunity, the possibility, the big idea. It’s a rare opportunity to be able to tap into the expertise and clarity of a strategist with so much experience and talent. Clay teaches as he goes and is very generous with his knowledge and creative thinking. Whether working with him on a full campaign or a quick brainstorm, his value and contribution is unmistakable. — Kari Hernandez, President and Co-Founder, INK Communications
Clay and I collaborated on an extremely complex brand positioning assignment. Global company, highly technical subject matter, somewhat disparate product and service lines, and lots of smart executives with strong opinions. He was a quick study, able to break down super heady concepts into digestible pieces. Whenever we hit a roadblock (and there were many), he’d weed-wack all the clutter and blaze a path forward with an effective client workshop. Weeks later, we delivered an incredibly beautiful and simple solution that included all new portfolio logic and a reengineered naming architecture. — Prentice Howe, Principal
In short, Clay Langdon is in every way an extremely well-developed version of the real thing - a true brand, advertising, account, marketing, strategic planner, and a true leader too. — Mark Dimassimo, Founder, DiMassimo / Goldstein
Clay was referred to me by a friend after we got stuck in the middle of a rebranding process. Clay walks the walk and lives up to his own brand. Tuner is exactly what we needed. We had plenty of good stuff to work with, but we could not quite pull it together into the right direction. Clay took the time upfront to get to know our company and clients. Then he made sound recommendations for a brand strategy and connected us with a talented designer to execute on this direction. I am thrilled with where we landed. We would not have gotten there without Clay’s fine tuning. — Clint Smith, President
Tuner helped us simplify messaging for Bractlet’s complex, highly differentiated technology. Clay was instrumental in assembling the team of designers to convey this messaging via our branding, website and collateral — Eric Moxham, CFO and Head of Sales
We had lots of competing ideas and weren’t sure what direction to take. Tuner was amazing at examining the ideas from all angles, testing concepts and executions against different demographics. Tuner helped us to identify our brand voice and communications moving forward that would resonate most with our target market. — Kendra Gelner, CEO